“We may preach a God of love, but if nonbelievers do not observe visible love within those ministries or churches and Christian organizations, then we undermine the credibility of our message.
‘The medium is the message,’ to use Marshall McLuhan’s famous phrase. And for Christians, the medium is the way we treat one another.
In the days of the early church, the thing that most impressed their neighbors in the Roman Empire was the community of love they witnessed among believers. ‘Behold how they love one another,’ it was said.
In every age, the most persuasive evidence for the gospel is not words or arguments but a living demonstration of God’s character through Christians’ love for one another, expressed in both their words and their actions.”
- Nancy Pearcey, in Total Truth: Liberating Christianity from its Cultural Captivity